Let’s Talk Copy
A fresh new brand & tons of collateral for Let’s Talk Copy
scope of work: BRAND IDENTITY, COLLATERAL, ILLUSTRATION, SOCIAL MEDIA, WEB DESIGN
Industry: COPYWRITING
Year: 2022
Liz Slyman, copywriter extraordinaire, came to me looking to overhaul the Let’s Talk Copy brand design on all touchpoints, including her courses, her copywriting tools and templates, and all of her social media accounts.
Below are just a few of the designs I worked on for Liz.
01
An eye-catching brand that feels adventurous, playful & approachable
Liz’s personal brand needed to feel true to her. So we did a full redesign, focusing on:
Infusing fun, bright colors into her palette.
Liz’s mood board highlighted her love for western chic colors and aventurous, bohemian vibes — so we mixed ’em all into her new brand.
Mixing in bold, rounded shapes.
From our typography choices to Liz’s custom icons, we focused on creating a playful look that exudes confidence.
02
Matching banners & thumbnails for the Let’s Talk Copy YouTube channel
I created a banner that plays well on all devices and a hoarde of thumbnail templates for the channel.
03
Graphics to accompany every blog post on Liz’s website
I designed over 80 graphics to liven up her blog posts, and turned them all into easy-to-use templates so she could create new ones as needed.
04
A landing page template for her Copywriting Summer Camp
05
Custom slide decks, handouts, and resources for Liz’s copywriting courses
I designed landing pages for The Ultimate Sales Page Kit, branded tools for her Power Phrase generator, and several custom slide decks for her copywriting courses.
06
Fresh templates for Instagram and Facebook
We overhauled the look of Liz’s Instagram and Facebook accounts, designing on-brand templates to match her websites and courses.
