⚘ Work in progress ⚘
Wildflowers
Business cards & a charming Shopify storefront for Wildflowers
scope of work: COLLATERAL, COPYWRITING, ILLUSTRATION, WEB DESIGN
Industry: RETAIL
Year: 2025
Wildflowers is a gift + accessories boutique tucked into the heart of Historic Downtown Canandaigua, NY.
When Robin enlisted me to design sleek new business cards and bring the magic of Wildflowers online, I was all in.
We’re building an online space that feels just as warm and inviting as stepping through the shop’s front door.
Here’s what we’re focusing on:
01
Creating a shopping experience so personable, it feels like a friendly chat with the shop owner.
02
Sprinking fun, whimsical copy throughout the site, making every page a delight to be on.
03
Designing a layout that’s clear, inviting, and never overwhelming — because that’s not what we’re here for.
We’re fine-tuning the details as we speak and plan to launch in March 2025. Stay tuned for the grand reveal!
