WanderlustPTs
Brand identity, copywriting & marketing strategy for WanderlustPTs
scope of work: BRAND IDENTITY, COLLATERAL, COPYWRITING, ILLUSTRATION, MARKETING STRATEGY, PRODUCT DESIGN, SOCIAL MEDIA, WEB DESIGN
Industry: COACHING
Year: 2024
Jess of WanderlustPTs helps physical therapy students confidently pursue travel therapy careers by guiding them through every step of their journey.
I worked with Jess to refresh WanderlustPTs’ brand identity, define a brand voice and messaging strategy, and create lots and lots of content to help Jess effortlessly connect with her audience.
Our goal: Create a cohesive brand experience that feels friendly, relatable, and aspirational across all touchpoints
Here are just a few of the things I worked on for WanderlustPTs:
A full brand identity refresh.
We combined bright colors, playful typefaces, illustrated elements and fresh new photography to create a brand identity that feels energetic and adventurous.
A well-defined brand voice & messaging strategy.
We developed a brand voice for Jess that reflects her confident, friendly personality, and infused tons of value into her messaging strategy.
Ad graphics, landing pages, and email sequences for her signature webinar.
Jess’ free webinar, How to Confidently Become a Travel PT (Even as a New Grad), is one of the primary touchpoints for WanderlustPTs — so we needed to make the choice to sign up feel like a no-brainer.
Social media content, strategy, and management.
We created a recurring posting strategy and defined a messaging sequence for followers that reached out to express interest in learning more about travel therapy.
…Plus email sequences, lead magnets, and so much more!
